Comments on: Advertising and social media: a match made in heaven or hell?

By: mrk/pr wireless

mrk/pr wireless — Tue, 01 Jul 2008 20:56:53 +0000

I only wish advertising or marketers could come up with something that will really reflect one true simple fact in life: people matter! That’s a reality that social media comes to address - from disfranchisement to empowerment. Please, someone stop creativity self-worship and idolatrous minds set of advertising as art which bemuses audiences rather than engage and communicate. In the world of Digital media Relations the pendulum is still swinging and my guess is that it will continue to do for a while until it find balance and perfect equilibrium, so we will have heaven and hell… thoughtful post, thanks!

By: Richard Bailey

Richard Bailey — Tue, 17 Jun 2008 09:09:54 +0000

Clients don’t want advertising any more than they want public relations. They want neither of these things, but they’re desperate for those things they think advertising and PR can bring them: whether it’s awareness, acceptance, sales, support, reputation, ongoing dialogue etc.

The smart agencies have moved on from offering a limited range of services to helping clients navigate this difficult terrain.

If you find one of these agencies, then I’ve no doubt you have a bright future.

By: Helena Makhotlova

Helena Makhotlova — Sun, 15 Jun 2008 17:05:27 +0000

Indeed, the social web is both highly populated and very cheap medium, and this has encouraged many marketers to jump on the carousel. However, as I wrote in my earlier posts, social platforms are used by people explicitly to connect to each other, not to the companies and their products. In fact, advertising is a force which has a potential to scare users away from social networks in the same way as spam e-mails have compelled millions of users to change their accounts. It is not to say that advertising has no future online. But it will have to find new ways to appeal to consumers, and interactivity, story telling and creativity with value in it are the keys to success.

For example, Dell’s ReGeneration marketing campaign on Facebook, which they launched together with Federated Media and Graffiti Wall, is an example of a new, interactive and engaging social marketing, which proved very effective. The campaign had a form of a creative contest, where users were invited to submit their own pieces of art, which represented what ‘green’ meant to them. It is arguable if such campaigns can be called advertising, but I think social media will eventually blurry distinctions between marketing, advertising and PR in order to find new and successful ways to engage with end-users.

By: intechs

intechs — Sun, 15 Jun 2008 14:44:13 +0000

We are finding that there is an increase in advertising moving to the internet and/or social media environments.

It is our understanding that advertising on the internet is a lower cost advertising solution, thus a good choice in this economic environment.

Your thoughts about how successful the transition will be to online social media are very interesting. From the perspective of content writing we are noticing that newspaper and magazine advertising has reduced but internet and social media advertising has not been used effectively in many cases.

Our work on email campaigns has shown us that many companies do not know how to effectively implement these campaigns for reasons such as deadlines, cost, poor designs, and lack of web skills.

In addition, there are discussions about how social media will be impacting technical communicators, advertisers, and others, so this is definitely something that needs to be watched.

By: Allen Taylor

Allen Taylor — Sat, 14 Jun 2008 22:34:14 +0000

Nice writing. You are on my RSS reader now so I can read more from you down the road.

Allen Taylor