About me

I’m  28 years old and hold Masters degree in Public Relations from Leeds Metropolitan University in UK. I have also qualifications in psychology, English, media science, new technology, strategic marketing and corporate strategy.

I have specialisation in social media and digital communication technology, and wrote my Master thesis on blogger relations, investigating the nature of online influence of bloggers and best practice of integrating blogger outreach into the PR mix.

In March 2008, together with my supervisor, I presented at the academic PR conference in Brussels “Euroblog 2008”, where I spoke about challenges of teaching digital natives and opportunities to use mobile communication tools in higher education.

I’m originally from Northern Caucasus, Russia, but I have been living in Norway since I was 16. I have also spent 18 months in UK undertaking my Masters. Shifting cultures have enriched my personality a great deal, and made me the person I am today. I’m truly metropolitan though very European

Currently I’m working in PR agency Colt Kommunikasjon in Oslo. Please, feel free to contact me if you need any advice on social media strategy for your company, I’d be happy to help. My e-mail address is: helena.makhotlova@gmail.com. You can also visit our corporate blog, where I post in Norwegian.

I created this blog in order to express my professional thoughts and reflections, and hopefully contribute to the meaningful online discussion about public relations in the realm of social media. Feel free to comment, support or disagree