From the category archives:

Social Media

Social media presence: the future license to operate

September 8, 2008

Recent annual Forrester research on Interactive Marketing conducted among 333 marketers reveals that 68% of companies are willing to try social media strategy only after it’s proved that it works.  Indeed, the effect of marketing and figures for ROI on most of the social media platforms, including mobile phones, is hard to measure. The number of clicks on digital advertisements (which a [...]

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How to make social media scale?

September 2, 2008

A little while ago Peter Kim has written an enlightening article on scalability of social media, posing the question: do social media scale at all? I was among advocates who believed it does, but slower than traditional media. There were, however, also critics who thought social media scale to a certain point, but have clear [...]

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The importance of being web-earnest

August 29, 2008

I think ignorance is a bliss sometimes. However, more often than not, it’s a curse. I can’t really understand why even today many companies still don’t realise how important it is to have an appealing website.
The website, and especially, the front page of it, is the visit card of any brand, big or small. When [...]

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